Ageism in India – Research project with Randstad India

Prevalence and Impact of Ageism in India Inc.

Research project with Randstad India

We are starting a conversation about ageism in the Indian workplace, and calling people of all ages, based in India, who are currently a part of the workforce to participate.

Prejudice and bias in the workplace manifest in various forms. One such form with the potential to affect virtually all employees during their working lives is ageism. Ageism refers to “stereotypes, prejudice, or discrimination against (but also in favour of) people because of their chronological age”. It can be directed towards both younger and older workers. Moreover, it is often not just one’s age that matters. Intersectionality with gender, race, or other characteristics can also play a key role.

In this context, Randstad India, in collaboration with In Diverse Company, is keen on exploring the presence (or absence) of age-based discrimination in India Inc., how it manifests in the workplace for different age groups, what impact it creates, what ageism-related challenges organisations and leaders face, and, what can be done about it. We are also keen to explore best practices from the perspectives of both the employees and employers.

People talking

Would you like to contribute?

We’re calling people of all ages, based in India, who are currently a part of the workforce to participate. We are starting a conversation about ageism in the Indian workplace. You can help this study by completing our survey, participating in our interviews and focus groups, or simply sharing this information with your network.

Focus Groups on Ageism

We are looking to invite participants to attend a deeper discussion on the topic of ageism in the Indian workplace. The purpose of the focus group is to explore the presence (or absence) of age-based discrimination in India Inc. and how it manifests in the workplace for different age groups. The outcome will be a comprehensive summary of actions that can be taken by various organisations and individuals across India Inc. to ensure that age diversity is leveraged.

Together, we can effect positive change and ensure that age diversity is not just recognised but celebrated!

Ageism - stats post
Woman with laptop surrounded by books

Age 18-24

If you are between 18 and 24 years old, please register here.

Two women with hijab talking

Age 25-34

If you are between 25 and 34 years old, please register here.

Indian man in office

Age 35-44

If you are between 35 and 44 years old, please register here.

Indian man in an office

Age 45-54

If you are between 45 and 54 years old, please register here.

Indian people in office

Age 55+

If you are over 55 years old, please register here.

If you’d like to receive the research report after the completion of the study, please drop your contact information here and we will be in touch.


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    What we’re talking about

    Johanna launched In Diverse Company in 2019 out of a strong belief that there was a better way to create and measure inclusive cultures.

    We live by our values, and our approach to our own recruitment policy, team and purpose reflects this. We are a tech company driven by a senior team that are experts in people, with one of the only female CEOs of a HR tech platform across the world.

    Our Learning Platform, Include™ is the only LXP that combines Learning and Engagement. Include aims to create more inclusive working cultures and is underpinned by social and behavioural psychology principles.