Jason Robinson Launches New Initiative to Drive Inclusion across Global Organisations

Jason Robinson Launches New Initiative to Drive Inclusion across Global Organisations

Six months on from the death of George Floyd, it’s time for less talk, more action around positive change, says Ex-England Rugby captain​

Wednesday, 25th November:

Today, Jason Robinson, OBE, England Rugby’s first-ever Black captain, is launching a new partnership with Johanna Beresford, CEO of In Diverse Company (IDC), one of the few female-led people and tech consultancies and Alex Simmons, Head of Diversity, IDC. Together they are launching, Achieve, a programme to drive diverse and inclusive cultures.

This Summer, the Black Lives Matter movement was extremely powerful in starting conversations around racism and driving brands and organisations to pledge support and alliance. However, six months on from George Floyd’s death all feel that this has not translated into definitive action when it comes to addressing the challenges that businesses face in creating inclusive cultures and tackling racism.

Since his retirement from Rugby, Robinson has built momentum in a number of areas that he is passionate about including social mobility – where he works with schools on encouraging children to play sport and is an ambassador for a number of businesses where he speaks on leadership and performance, team building and business development, from a personal perspective.

Robinson comments: “My personal experience of overcoming adversity to achieve success to the highest standard in my sport, as well as breaking barriers when it comes to racism, has been a powerful topic for a number businesses that I have worked with on leadership development. One thing that has struck me when working closely with organisations is that they face many of the same challenges as we see in the sports industry. Not just around racism but with mental health and also with getting leaders to successfully connect and engage with teams.”

So much of recent research builds a strong business case for making Inclusion top of the agenda across boardrooms, and the effects of the global pandemic only heightens this. Earlier this year Deloitte reported that poor mental health costs UK employers up to £45 billion a year, and also estimated that, for every £1 spent by employers on mental health interventions, £5 is gained in reduced absence, presenteeism and staff turnover. BreathHR’s Culture Economy Report found that employees quitting their jobs because of poor company culture are estimated to cost the UK economy £23.6 billion per year. While the McGregor-Smith independent review estimated in 2017 that the UK economy could benefit from a £24 billion boost if Black, Asian and other marginalised workers had the same opportunities as their non-minority colleagues. These statistics make a compelling case for workplace tools that aim at boosting employee wellbeing and improve company culture – with potentially far-reaching effects on the UK economy as well as public health.   

Robinson continues: “I have so far been able to talk on all of these important topics and now, by working with Johanna and her team at In Diverse Company, we are able to support organisations in driving measurable action around positive behaviour change and inclusive cultures. Johanna is a compassionate leader, with firsthand experience of tackling racism in the Boardroom and partnering with clients to create more inclusive workplaces.  IDC has a number of tools, including its patented measure of inclusion, the Cultural Inclusion Maturity Model™ which measures organisational cultural inclusion and helps to improve it.  Using this alongside its engagement model and learning platform, Include LXP, our joint product, Achieve, will provide organisations with a programme to drive diversity, culture change and business performance. My goal is to give businesses and leaders no excuse but to commit to looking at themselves and their organisations in order to drive change.”

Johanna Beresford, CEO and Founder at In Diverse Company, adds: “In Diverse Company’s mission is to make organisations around the world more inclusive by driving optimal behaviour in the workplace and improving employee’s feeling of belonging, engagement, and overall well-being.  The results for our clients can be wide-ranging but we have seen first- hand that inclusive cultures breed diversity, and workforce diversity is repeatedly linked to profitability in organisations. Jason is such an inspirational person and, his personal story and lived experience, along with his leadership style – which is to show his vulnerability early on – helps build the trust that is required to deliver success when it comes to inclusion. His expertise and experience brings our platform, tools and programmes to life and we are very excited to be working together.”

Alex Simmons, previously Head of Diversity at IMA, will join IDC to lead the creation of Achieve alongside Johanna and her team. Alex brings a wealth of lived experience, sits on the Board of BLM Leeds, is an executive for the Legacy awards which celebrate Black excellence and is an expert in creating anti-racist cultures. In addition, Alex brings a wealth of marketing and product expertise and understands how to engage leaders, managers and employees at an emotional level to drive change.

For more information please contact Johanna and her team at In Diverse Company.

Email: info@indiversecompany.com

Tel: + 44 203 150 0000

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What we’re talking about

Johanna launched In Diverse Company in 2019 out of a strong belief that there was a better way to create and measure inclusive cultures.

We live by our values, and our approach to our own recruitment policy, team and purpose reflects this. We are a tech company driven by a senior team that are experts in people, with one of the only female CEOs of a HR tech platform across the world.

Our Learning Platform, Include™ is the only LXP that combines Learning and Engagement. Include aims to create more inclusive working cultures and is underpinned by social and behavioural psychology principles.