This week’s guest is Jane Evans and we discuss the topic of age inclusion. Where are all the women over 50? Where do they disappear to and why?
Jane is the founder of The Uninvisibility Project, part-comms agency, part-activist organisation, part-think tank, to communicate to and represent the most powerful consumer group on the planet – women over 50. Jane has had a stunning career in advertising. She gave Cate Blanchett her first job, created Australia’s first craft beer and ran her own multi-million dollar agency with clients like Revlon and Maserati. She has travelled the world, rubbed shoulders with celebrity, dined with royalty, won a host of awards, and worked with the world’s top brands. But after 31 years of working full time(12 as a single mum), Jane reached a certain age and almost overnight, the industry could no longer see her, saw her experience as bonus or believed her or women her age had a place in the organisation. In 2015 only 3% of the world’s creative directors (the people who decide what we see in ads) were women. women over 50 are the most powerful consumer group on the planet who buy 47% of everything. With this, it’s Jane’s mission to make this demographic not just uninvisible to brands but also employers.
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